Alex Salon & Spa began as a small hair care studio in the Philippines. Over the years, the business has grown and expanded its offerings to include nail care, eyelash enhancements, and a range of spa services, becoming a comprehensive beauty and wellness destination.
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Scope of Work:
Visual Identity
Visual Identity
Logo
Color Palette
Typography
Imagery
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Designer: Jase Robles
The Alex Salon & Spa logo blends elegance and symbolism by featuring a butterfly, representing beauty and transformation. This also symbolizes the brand's metamorphosis, evolving from its humble beginnings to its present growth.
The butterfly's wings are shaped by the profiles of two women with flowing hair, emphasizing the salon’s focus on femininity, grace, and personal care.
This dual imagery highlights the brand's commitment to enhancing natural beauty in a refined and sophisticated way.
