Bernadette Margallo - Brand Identity
Driven by a passion for architecture and a commitment to excellence, Bernadette Margallo is a Freelance Architect and Master Plumber based in Metro Manila, Philippines, successfully led numerous projects from conception to completion, earning recognition for innovation and design excellence along the way.
The Brief
Bernadette Margallo seeks to establish a personal brand identity that reflects her creative vision, professionalism, and commitment to sustainability.
She desires a brand that resonates with her target audience, portrays her as a reputable architect, and sets her apart from competitors in the industry.
Stylescapes
As part of the discovery session, a stylescape, composed of carefully collected combination of images, textures, typography, and colors help communicate a certain look and feel of the brand prior to the actual design work.
The Logo
The combination of the letters "B" and "M" in the logo mark is integrated to form a cohesive and harmonious design. The intertwining of the letters demonstrates the interconnectedness of different design elements in her work. This logo mark signifies her ability to bring together diverse concepts and ideas to create cohesive and innovative architectural solutions.
Logo Variations
Typography
By combining the Audrey and Noah typefaces, the brand achieves a balance between elegance and modernity. The Audrey typeface adds a touch of sophistication and luxury, while the Noah typeface ensures clear and accessible communication.
Color Palette
The color palette consists of 3 colors, Terracota, Sage, and Canvas.
Terracotta, representing warmth, creativity, and passion while Sage green serves as symbolizing growth, balance, and a connection to nature. Canvas white is used as a neutral background color to provide contrast and ensure legibility. It also reinforces a sense of cleanliness and professionalism.
Application
Visual elements help reinforce expertise and specialization, while maintaining a cohesive and visually appealing brand image.
