Jase Robles - De La Salle University - Dasmariñas Brand Identity

De La Salle University–Dasmariñas is a private Roman Catholic, Lasallian co-educational secondary and higher education institution run by the De La Salle Brothers of the Philippine District of the Christian Brothers in Dasmariñas, Philippines

Scope of Work:
Brand Strategy
Brand Identity - Rebrand

Part of the distinguished network of 16 De La Salle schools in the Philippines, De La Salle University-Dasmariñas (DLSU-D) stands out as a leader in both academic excellence and sustainable innovation. Located in Cavite, the university boasts a lush, expansive campus that serves as a living model for environmental stewardship. In fact, DLSU-D has been consistently ranked as the #1 greenest university in the Philippines by the UI GreenMetric (UIGM) World University Rankings.

To commemorate its 40th anniversary, DLSU-D has undergone a comprehensive rebrand. The renewed university seal stands as a bridge between legacy and future by honoring a rich Lasallian tradition while guiding leaders to meet the challenges of a changing world through faith, service, and communion.